What
A corporate video puts a face to your brand and tells the story of your company and values. It’s a great tool for connecting with customers by showing your passion and expertise with personal touch. You can use corporate videos for internal communication. These videos can be live action or animated, mostly used for sharing vital information within your company. Internal videos are a perfect way to deliver critical and essential information to your employees by saving time. It ensures everybody in the organization is on the same page.
Testimonial videos is another popular type of corporate video which features team members talking about what they do and why they do it. You can shoot these videos as a piece to camera to educate the views about a specific challenge and the solution. Its a valuable means to establish the mission and values of the company by creating human connection with your audience.
Why
Corporate videos help in building credibility, win trust and humanize your brand. A corporate video highlights the journey of the brand and walks the path to great success. Testimonial videos act as a case study and inspire the customer to take as the plunge with your brand.
Internal workforce can be engaged with clear and entertaining videos to roll out important messages. It’s an effective way to keep the company agile by informing your personnel efficiently.
When
You can use corporate videos as a content to include on the About Us section of your website. These videos in the form of live action or short animated videos can be created in high volume that can be shared on social media. Corporate videos are quick to shoot, collate with stock images or videos and edit. This makes it easier to create in a lesser amount of time. The internal videos are used to propagate policy change, achievements and challenges in a unified manner. The testimonial videos can be placed on social media to tell the story of your company through your employees.