What
Interactive videos are response provoking that enables your viewer to control their experience. It lets them interact with your video content, allowing them to make decisions, answer questions and buy. Interactive videos engage your customers and makes it fun, unlike passive linear play-pause videos. The video can have a button to navigate to your website with one click. This unique experience of clicking on hotspots can attract the viewer, explain what you do and generate leads.
Why
Interactive video drives results and is an effective business marketing tool. You welcome your viewer to lean forward and take part by adding choices and interactivity to your video. The advantages of using interactive videos for your business are quite a few. It increases engagement and longer viewing time. It gives a deeper understanding of audience behaviour, wants and needs. All these interactivity is measurable in clicks and data collected through forms.
When
Interactive videos have certain features that has a use for typical situations. Branching story allows viewers to skip back and forth within parts of video content by clicking at hotspots. This interaction alters the outcome depending on their choices. It can be used for ecommerce by allowing your audience to buy products, filling out forms to avail offers. Training videos can be interactive with tests and quizzes. This allows follow up and ensures understanding of essential information. This can be used for recruitment to test qualitative talent by judging their response in certain situations. In e-learning videos it enables the viewer to work and learn at their own pace. Interactive videos are also in use for customer care. An informative and effective video for your customer can reduce FAQ calls. Not sure what’s best suited for you? Contact us and let us guide you.
Mainly used by the following industries.
Education | Financial Services
Healthcare | IT
E-learning | E-commerce
Small Businesses